John Peter Thompson
Wednesday, October 15, 2008 - 1:30-2:00
A wide ranging presentation and discussion which highlights market forces, opportunities, and challenges that arise when traditional horticulture businesses begin to adopt the Voluntary Codes of Conduct. Traditional gardening expectations as well as new ideas in sustainable or conservation landscaping will be consider in light of the general public’s current understanding of environmental issues and expected real estate valuations.
Keywords: TRADITIONAL HORTICULTURE, MARKETING, CULTURAL DYMAMICS